The internet today is more important than ever, and most people access the internet because they want to search or research something. Billions of searches are processed by servers around the world; Google alone processes close to 50,000 searches every second!
So what is SEO?
Search engines process keywords entered by the user and display results based on relevancy and many other factors, the user can choose to open a specific page based on his or her judgement, so basically search engine generated results divert traffic to web pages.
Search engine optimization (SEO) helps by putting your website or webpage in these results. Search engine optimization and positioning is a task to generate organic ranking for a website or webpage and making it more accessible on the Internet.
SEO is a challenging task. It’s not as simple as adding a few tags that contain your important keywords. The Scope of work in SEO services includes site optimization and allied web promotion & development activities. It involve submission of website to all major Search Engines and Directories, editing website content, HTML and associated coding in order to increase relevance to specific keywords and easy indexing of website on search engines, promoting website to increase the number of backlinks and inbound links and other SEO tactics. SEO is an art and a science, because it consist of applying creative techniques and an in-depth study of the search engines and directories.
Why it is Important?
Imagine people searching your business or products or services over the internet and while searching they run into a website of competitors offering similar products or services, they make a contact with them and buy from them, so a potential customer will go to a business with better online presence.
Potential customers search the internet not only for products and services, they also search about your capabilities as an organization and for views and reviews about you and your business, to make a wise business decision for themselves. Search engine optimization and positioning techniques helps your online destinations (web site and social media identity) to become more accessible and impressive to these searchers and thus help in generating traffic to your website. With the right SEO techniques and analysis you can convert this traffic into leads, if you can convert these leads into customers, you can only imagine the kind of business your website can generate for you!
Search engine optimized Internet presence is not an option, it’s a necessity. It is imperative for a business to have a strong online presence in the form of web site and social media identity, your online presence is a decisive factor which can make or break your overall marketing strategy.
Arch Global Solutions is committed to meeting the search engine optimization & positioning needs of your web site and proposes a campaign plan based on your unique needs. Our goal is to meet your Search Engine Optimization outsourcing needs thoroughly and professionally.